Types of Digital Marketing

Did you know an average of 90% of smartphone users spend their majority of time online? The digital frontier is a hidden treasure and, if appropriately utilised, is a game changer in Marketing strategies. Traditional strategies command a different market share than they used to attract, but as more and more businesses and people get on the internet, Digital Marketing is booming.

This blog discusses the Types of Digital Marketing and how you can use them for your organisational and personal requirements.

Table of Contents

• Introduction to Digital Marketing
• Benefits of Digital Marketing
• Content Marketing
• Search Engine Optimisation (SEO)
• Social Media Marketing
• Conclusion

Introduction to Digital Marketing

Digital marketing, or online marketing, is used to promote brands and connect with targeted customers. It uses various digital communication methods, such as email and social media, to reach out to people. Here, traditional marketing principles are maintained and applied to the digital space to advance technologies and services. It uses consumer data to find a business’s target audience among different users and deliver to them the most relevant messaging regarding the bands and services available.

Benefits of Digital Marketing

• A business can focus only on the prospects most likely to purchase their product or service.
• It’s more cost-effective than traditional Marketing methods
• Everybody has a fair and even playing field, thus allowing smaller brands to compete with more prominent brands.
• Easy to adapt and change strategies.
• Engage audiences at every stage with Digital Marketing
• Digital Marketing is quantifiable, thus measuring its success or failure immediately.
• Digital Marketing is highly customisable and can take any form the client requests.

Content Marketing

A type of Digital Marketing wherein awareness is generated through content making. The main idea is to keep audiences hooked on the topics by giving them helpful information. Content can be in various forms- 

• Blogs
• Videos
• Podcasts
• Pictorial data
• E-Books

Search Engine Optimisation (SEO)

SEO optimises a website to improve its visibility and ranking on search engines such as Google. SEO involves using the right keywords, titles, and meta tags. These ensure that your content reaches the top of search engines through the customers. It is beneficial to the website at the end. SEO has four key elements:

• User engagement
• Quality of content
• Quality and number of inbound links
• Mobile friendliness

Social Media Marketing

There are various social media platforms that are used by different types of people for various purposes. A widely used form of Digital Marketing which uses social media websites like Facebook, Twitter, Instagram and LinkedIn to reach and interact with your target audience. 

Primarily, this type of marketing creates awareness among the customers. Eventually this can build loyalty and support by sharing content that your followers find engaging. It needs to understand the interest of the audience and use the marketing strategies.  

Email Marketing

• Strategic email reach for customers.
• Engagement, information, updates and entertainment are key.

Pay-Per-Click (PPC) Advertising

• Businesses earn revenue from clicks on online ads.
• Google Ads is a popular search engine.
• Keywords and target audience phrases influence ad ranking.

Affiliate Marketing

• Promotes and sells products/services from individuals/companies.
• Earns commission for each sale or action generated.
• Joins affiliate program or network.
• Select products/services to promote.
• Receives unique link/code tracking referrals/conversions.

Influencer Marketing

• Utilises influential celebrities and people for product promotion.
• Influencers gain large followers.
• Influencers often receive paid or free products.

Mobile Marketing

• This marketing targets a user’s mobile device, such as a smartphone or tablet.
• Targets user’s mobile devices.
• Utilises mobile ads, QR codes, and SMS.
• Aims to provide personalised, relevant content.
• Matches the audience’s location, context, and behavior

Conclusion

To Market effectively, one must understand the various Marketing types. We hope that through this blog, you understand the 8 Types of Digital Marketing and are all set to Market your products efficiently. Why wait? Get Marketing!